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Our Story | Adre by AB
Mediterranean coastline

Our Story

Where elegance meets the sea

Born from a passion for timeless design and sustainable luxury, Adre by AB creates swimwear for women who embrace life beautifully.

“We believe that true luxury lies in the details – in the perfect fit, the finest fabrics, and the confidence that comes from feeling your absolute best.”

Founder, Andrea Blom

Adre by AB founder on boat

A dream born by the Mediterranean

Adre by AB was founded with a singular vision: to create swimwear that embodies the effortless elegance of the Mediterranean lifestyle. Inspired by the sun-drenched coastlines of Southern Europe, our journey began with a deep appreciation for craftsmanship and an unwavering commitment to quality.

What started as a personal quest for the perfect swimsuit evolved into a brand that celebrates women who demand both beauty and substance in everything they wear.

Luxury Mediterranean lifestyle

Crafted with intention, designed for life

Every piece in our collection is the result of meticulous attention to detail. From the initial sketch to the final stitch, we pour our passion into creating swimwear that transcends trends and stands the test of time.

We work exclusively with premium, sustainable fabrics sourced from the finest European mills. Our commitment to ethical production means that every purchase supports responsible manufacturing practices and fair labor conditions.

What We Stand For

Our core values

01

Timeless Design

We create pieces that transcend seasonal trends, offering enduring elegance that becomes a cherished part of your wardrobe for years to come.

02

Sustainable Luxury

Our commitment to the environment means using recycled materials and eco-conscious processes without ever compromising on quality or style.

03

Perfect Fit

We obsess over the details that matter most – the way fabric drapes, the precision of every seam, ensuring each piece fits like it was made just for you.

Our Journey

Milestones along the way

2019

Adre by AB is founded with a small collection of five timeless pieces, handcrafted in our first studio overlooking the coast.

2021

We launch our sustainable fabric initiative, partnering with eco-conscious mills to create premium recycled materials.

2023

Our community grows to over 50,000 women worldwide who share our vision for elegant, sustainable swimwear.

2025

We expand our collection while staying true to our roots – timeless design, exceptional quality, and unwavering sustainability.

Beach lifestyle

“Adre is more than swimwear. It’s about embracing a lifestyle of intention, beauty, and respect for our world.”

The Adre by AB Team

Discover the collection

Explore our curated selection of timeless swimwear, designed for women who appreciate the finer things in life.

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